Before starting her Youtube Channel, Alexandra was the Home Editor for Canada’s iconic women’s lifestyle magazine Chatelaine, where she created the successful YouTube series The Home Primp. Alexandra is passionate about showing millennials it’s possible to live in a home that feels stylish and beautiful (even if you rent!) without spending a lot of time or money. Her Youtube channel is a collection of service-driven home decor content including budget room makeovers and decor hauls. In just a year, she’s gained over 165k viewers who tune in every Friday to receive easy decor tips and fun, budget DIY inspiration. When she isn’t producing content for her own channel, she is a host for the HGTV digital series Buy or DIY and hosts and produces Shopify’s Make It Work. She is also a regular guest expert on Cityline and The Global Morning Show. Alexandra graduated on the Dean’s List with High Distinction for an Honours Bachelor of Arts degree specializing in Journalism and minoring in Studio Arts at The University of Toronto.
After getting let go from my dream job as a magazine editor at the peak of my career success, I thought my life was over. But then I did something I never imagined — I became an entrepreneur and gained a YouTube following of 200k in just a year. Here’s how I did it.